Ethnographic Research: Q&A

As part of the course my lecturer has asked me to "find and explain in (my) blog 2 examples of how ethnographic research can be used for international business." In order to answer this question I have chosen to present a video and a short international marketing example.

Ethnographic Research: become an insider, think as an outsider.

Since this is my first entry on a blog ever, I've chosen to discuss one of the topics of the course: Etnographic Research ( as indicated by the title), previous to the formal entries of the topics that this blog is going to be all about.

The objective of this entry, besides its obvious academic interest, is to start getting familiar with design and editing tools.